As a family business, we have the freedom to think and act differently to most. Our mission is to work together to be the best and most unique independent family bakery company in the world, valued for our contribution to society, and creating pride and sustainable prosperity for all involved.

For our suppliers, whether local or further afield we aim to pay honest prices, develop long-term relationships, and work together to improve standards both social and environmental.

For our customers we’re committed to providing delicious, top quality products and exceptional service, offering “good value” cakes and loaves through our own “good values”.

Put simply, in the way we behave and the decisions we make, we strive to be a local role model business. Treating people with integrity and respect is at the heart of everything we do. That applies in all cases, from the people we meet at our events to our customers who purchase from the website.

Meanwhile, we continuously reduce our environmental impact and take positive environmental action to make sure our products stay fresh and delicious while minimising the impact on the environment.